Market Insite Consulting

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Market Insite Consulting

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Resume

Professional Experience

Seasoned residential real estate consultant focusing on rent regulated jurisdictions in the state of California. Krista is a registered lobbyist in the city of Berkeley and an expert in Alameda & Contra Costa County rent regulations.

Real Estate & Regulatory Consultant, Market Insite Consulting

January 2016-Present. Providing guidance, strategy and education for residential real estate investors and legal professionals in rent regulated cities in the Greater Bay Area. 

Executive Director, Berkeley Property Owners Association

September 2015-Present. Leading organization dedicated to promoting safe, affordable, and well-maintained residential housing in the city of Berkeley. Responsible for political and legal strategy, membership development, communications, and financial management of the organization. Guidance and education for Independent Rental Housing Operators.

Investor & Operator, Residential Rental Housing

July 1999-Present. Owner, operator and investor in residential rental real estate across the United States. Act as Managing Partner of California real estate holdings for personal real estate portfolio. 

Political Director, The Committee for Real Affordable Housing

July 1999-Present. Owner, operator and investor in residential rental real estate across the United States. Act as Managing Partner of California real estate holdings for personal real estate portfolio. 

Additional Work Experience

Senior Vice President, Development & Marketing, Junior Achievement of Northern California

Vice President, Marketing & Member Relations, Western Independent Bankers

Senior Director, Marketing & Industry Relations, Professional Risk Managers' Intl Association

Director, Global Marketing Communications, Barra, Inc.

Director, Global Partner Marketing, Commerce One, Inc.

Senior Marketing Communications Manager, Deloitte & Touche

Senior Marketing Communications Manager, Ernst & Young

Political Campaign Experience

2024 - BRHC Independent Expenditure Committee, Yes on ? (Campaign Director)

2024 - Berkeleyans for Effective Climate Action, No on Measure ? (Steering Committee Member)

2024 - Californians to Protect Affordable Housing, No on Prop 33 (Fundraiser)

2022 - Wendy Saenz Hood for Berkeley Rent Stabilization Board (Campaign Strategist)

2020 - Property Owners Slate for Berkeley Rent Stabilization Board (Campaign Strategist)

2020- Californians for Affordable Housing, No on Prop 21 (Fundraiser)

2018 - Californians for Affordable Housing, No on Prop 10 (Fundraiser)

2016 - No on U1 / Yes on DD - Berkeley Ballot Measures (Campaign Director)

2014 - Libby Schaaf for Oakland City Mayor (Volunteer)

2010 - Libby Schaaf for District 4 (Volunteer)

Professional Affiliations

Alameda County Bar Association, Member

American Society of Association Executives, Member

California Rental Housing Association, Staff Member

East Bay Rental Housing Association, Member

National Apartment Association, Affiliate Member  

Nonprofit Volunteer Experience

Chair & Board Member, The Stride Center of Oakland

Chair & Board Member, Oakland City Commissioner, Community Policing Advisory Board

Founding Board Member, CHIARI International Association

Volunteer Account Director, Marketing & Strategy, The Taproot Foundation

Education

Bachelor of Arts, Mills College, 1994

Certified Association Executive, American Society of Association Executives, Accredited, 2010

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